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TweetDie eine oder der andere erinnert sich vielleicht noch an diese ‘lustige’ Geschichte: Warum Mercedes nicht smart ist – und Smart erst recht nicht: Man hatte mir erklärt, dass ein Smart-Motor es nur bis 60.000km schafft. Und hinter vorgehaltener Hand gesagt, ich hätte einen schlechten Jahrgang erwischt. Jahrgang! Nicht Tag. Eine schöne Geschichte, nicht wahr? Nun, [...]

Advertising Agency: TBWA\Chiat\Day, USA

Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Wells
Art Director: Kristina Krkljus
Copywriter: Armando Samuels
Executive Director of Integrated Production: Richard O'Neill
Executive Producer: Mila Davis
Senior Producer: Nancy Sanders
Assistant Producer: Stephanie Dziczek
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Director: Tara Mellett
Account Supervisor: Andrew DeBenedictis
Account Executive: Erik Wade
Group Planning Director: Oke Mueller
Director of Digital/Integrated Strategy: Justin Acuff
Senior Account Planner: Natalie Puccio
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Maryam Ohebsion
Broadcast Traffic Coordinator: Eugene Gandia
Production Company: Biscuit
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Producer: Laure Stevens
Director of Photography: Jeff Cutter
Editorial Company: Spotwelders
Executive Producer: David Glean
Producer: Shada Shariatzadeh
Editor: Haines Hall
Assistant Editor: Paul Sabater
Visual FX: Method
VP of Production: Gabby Gourrier
Executive Producer, Commercials: Stephanie Gilgar
VFX Supervisor: Ben Walsh
DFX Supervisor: Doug Luka
VFX Producers: Krystina Wilson, Sascha Flick
VFX Coordinators: Anastasia Von Rahl
Lead Flame Compositor: Jay Hawkins
Matte Painter: Nick Hiatt
Music:
“Hot in Herre”
Written by: Charles L. Brown, Cornell Hayes and Pharrell Williams
Arranged by Human
“RESPECT”
Written by: Otis Redding
Performed by: Melanie Amaro
Produced by: Tor Erik Hermansen, Mikkel Storleer Eriksen / Stargate
Sound Design: Trinitite
Sound Designer: Brian Emrich